Exploring important collections and artists who changed the music scene of their times, “Samsung Rock Exhibition” brings to the country the most prestigious exhibitions of national and international pop culture.
“Hear My Train A Comin’: Hendrix Hits London” premiered the project in 2015, presenting to the Brazilian public the most creative period of the greatest guitarist of all time, the legend: Jimi Hendrix.
“Nirvana: Taking Punk To The Masses” presented the 2nd edition of the project, going to Rio de Janeiro and São Paulo. The exhibition came to Brazil in 2017, the year of the 30th anniversary of the band that transformed the world of music and the year that Kurt Cobain was supposed to celebrate his 50th birthday.
In 2021, it’s Rita Lee’s turn, the queen of rock. With João Lee as the curator, Guilherme Samora as artistic director and Chico Spinoza as costume designer, the exhibition brings the rare and original collection of one of the most influential women in Brazil, symbol of national rock revolution.
+ 157,000 visitors
+R$ 130 millions spontaneous media
+ 76 millions web mentions