Exploring important collections and artists who changed the music scene of their times, “Samsung Rock Exhibition” brings to the country the most prestigious exhibitions of international pop culture.
“Hear My Train A Comin’: Hendrix Hits London” premiered the project in 2015, presenting to the Brazilian public the most creative period of the greatest guitarist of all time, the legend: Jimi Hendrix.
“Nirvana: Taking Punk To The Masses” presented the 2nd edition of the project, going to Rio de Janeiro and São Paulo. The exhibition came to Brazil in 2017, the year of the 30th anniversary of the band that transformed the world of music and the year that Kurt Cobain was supposed to celebrate his 50th birthday.
+ 100,000 visitors
+R$ 54 millions spontaneous media
+ 200,000 web mentions