Milton Nascimento
Inspired by the concept of the great song festivals, adapting it to the generation of interactivity and technology, “Samsung e-Festival Canção” turned the web the platform to connect composers, singers and public in 2014 and 2015.
A curatorship of music scene specialists was responsible for the first selection of artists, leaving to the public the honor of electing the winners. The first editions of the contest crowned the groups General BoniMores from Porto Alegre and Bandavoou from Recife, reaffirming the success of the festival that covers whole Brazil.
+ 5,000 artists engaged and reached on digital platform
25,000 minutes of audition