“Riachuelo Mostra Moda” (Riachuelo Fashion Show) was created in 2003 to let the fans know about the 100 years of fashion history, showing a parallel between the advances and transformations in the clothing industry and the events of each era, presenting fashion as a language and form of cultural expression.

The exhibition took place in São Paulo, Campinas and Salvador, in an itinerant format, reaching more than 80,000 people and disseminating knowledge in an accessible way: all editions being offered by free admission to the public.