“IBM e-Nova” was designed and produced in 2002 for IBM by Dançar Marketing US office. The project consists in a series of cultural programs which draws a parallel between Brazilian and American cultures. Lúcia Guimarães and Jorge Pontual interviewed the choreographer Mark Morris, the curator of MoMa at that moment Robert Storr, the writer Jason Epstein, the composer Osvaldo Golijov, the film critic Anthony Lane, the architect Kenneth Frampton and the conductor John Neschling. The TV shows were recorded at Reuters studios in New York and broadcasted by GNT TV channel in both countries.