Between 2008 and 2010, “HSBC Music Series” was created with the purpose of boosting the musical scene by bringing to the Brazilian stages acclaimed international music performances.

The project offered opportunities for the public to attend memorable presentations by renowned artists such as José Carreras, Buddy Guy, Joss Stone, Robert Cray, among others. In addition to promoting great high quality concerts, the project also provided excellent opportunities for institutional and relationship actions, strengthening the link between the sponsor and its target audience.