Rita Lee, Paula Lima & Zélia Duncan
Avon Women
in Concert
Avon Women in Concert
One of the most original projects ever performed in Brazil, “Avon Women in Concert” created an orchestra especially composed of women and performed exciting concerts from 1999 to 2006.
The idea of using music to empower and promote women’s rights was an absolute success of public and criticism, traveling all over Brazil and being recognized internationally for the protagonism and novelty of the initiative.
Throughout its editions, the Avon Women in Concert Women’s Orchestra was conducted by prestigious conductors such as Érica Hindrikson, Ligia Amadio and Claudia Feres. High profile attractions brightened the performances such as Diana King, Rosana Lamosa, Sarah Brightman, Nana Caymmi, Barbara Hendricks, Kiri Te Kanawa, Daniela Mercury, Rita Lee, Paula Lima, Zélia Duncan among others. Important women’s ensembles and orchestras were also part of the project: Coral Meninas Cantoras de Petrópolis (girls choir), Banda Didá (female band), Orquestra Filarmônica de Mulheres (Women’s Philharmonic Orchestra), Orquestra Popular da Bahia (Bahia People’s Orchestra) and The Women’s Philharmonic Orchestra of San Francisco.
NUMBERS
+ 2 million audience throughout the project
+ R$ 50 million spontaneous media
National amplitude: the project has been at several cities in the country, reaching all regions
