“AstraZeneca Viva a Cultura!” was born in 2007 with the mission of transforming the relationship between people in treatment, family and doctors in a healthier environment and make medical professionals aware about the importance of a more humanized treatment.

The project has already gone through several cities in the states of São Paulo, Rio de Janeiro, Paraná, Rio Grande do Norte, Pernambuco, Ceará, Bahia, Minas Gerais, among other Brazilian states, using musical performances, theatrical and art workshops as tools to transform children’s reality, giving them hope.