The partnership between Dançar Marketing and Andrea Bocelli began in 2009 with a presentation by the Italian tenor at Independência Park, in São Paulo, to over 90,000 people. Accompanied by Orquestra Sinfônica do Paraná and Coro Philarmonia, conducted by Eugene Kohn, the concert featured the special performances of Toquinho and Ivete Sangalo. The same concert was presented in Rio de Janeiro at Arena Rio to a paying audience of 10,000 people.

Four years later, in 2016, Andrea Bocelli performed at two big Brazilian arenas: Allianz Parque (São Paulo) and Arena da Baixada (Curitiba), bringing more than 100,000 people together. The tour was accompanied by Orquestra Jovem do Estado and Coral Jovem do Estado de São Paulo and included the participation of several artists such as the American violinist Caroline Campbell, the Cuban soprano Maria Aleida, the Brazilian singers Anitta, Paula Fernandes and Daniel, and Ballet Cisne Negro.

In 2018, Dançar Marketing planned an even longer performances season with Bocelli, including a celebration in thankfulness for the centennial closing commemorations of the apparitions of Our Lady Of Fatima. Thus, on May 13th, a free concert was held at the Basilica of the Holy Trinity, in the city of Fatima, Portugal. Under the conduction of Carlo Bernini, the performance was attended by Ukrainian violinist Anastasiya Petryshak, French pianist Elizabeth Sombart and Portuguese artist Ana Moura. The concert was composed only of sacred works, contemplating the public present on this festive day.

Continuing the 2018 tour, two more Brazilian cities received for the first time the most beloved tenor in the world: Porto Alegre (Beira-Rio Stadium) and Brasilia (Mané Garrincha National Stadium), as well as São Paulo (Allianz Parque), where the artist had already performed other times. This year, the concerts featured the Orquestra Juvenil Heliópolis and Coral da Gente do Instituto Baccarelli (choir), as well as the guests Larisa Martínez and Maria Rita, accompanied by Ballet Cisne Negro. The opening of the concerts was presented by CARisMA Guitar Duo.