In 1998, Montblanc’s 100th anniversary was celebrated in great style in its home country, Germany as well as in Brazil. An exclusive concert was held in São Paulo in one of the most important tourist and cultural spots of the city: São Paulo Municipal Theater. Under the regency of legendary conductor Isaac Karabtchevsky, one of the country’s leading symphonic music authorities in Brazil, São Paulo Symphony Orchestra has prepared a repertoire of classical music composers such as Felix Mendelssohn-Bartholdy, George Gershwin, among others. After the presentation, the guests enjoyed a dinner signed by Buffet Charlô for 1,400 guests in the theater’s own environment what added elegance and sophistication to the celebration.