To celebrate the 10th anniversary of HSBC Bank Brasil, Dançar Marketing developed in 2007 a series of unprecedented and tailor-made projects for the company. The premier event was an HSBC guest only presentation of the acclaimed Brazilian singer Milton Nascimento, who performed with the Children’s Choir and the HSBC Orchestra under the regency of Laércio Shinhorelli Diniz. The artists performed the best of Brazilian music, mixing the popular with the erudite.

Open to the public, the second day of the event was held at the HSBC Theater. At that occasion, João Carlos Martins conducted the orchestra and choir, presenting incredible classics such as compositions by Bach, Mozart and Heitor Villa-Lobos.