With a history full of pioneering, Dançar Marketing has been driving the Brazilian cultural marketing market for 40 years. The company has established an important milestone for cultural democratization, being the first to hold large open air presentations in the country, such as “Concertos de Vinólia”, the largest open air classical music event ever held in Brazil. The project launched Ibirapuera Park as a Sunday morning’s cultural spot, placing it as one of the main stages for major events in São Paulo. The project’s relevance and success also won over the Brazilian media with radio and TV transmissions from channels TV Cultura and TV Bandeirantes. Founded in 1982, since the creation of the first specialized magazine in dance in Latin America – Dançar Magazine – the company gathers millions of spectators in its countless events, concerts, shows, tailor-made and social projects. In its portfolio are great international tours of iconic artists such as Andrea Bocelli, Luciano Pavarotti, George Benson, Joss Stone, Diana Krall, Norah Jones, Chris Cornell, Jeff Beck, Richie Sambora among others.
Dançar Marketing has always been at the forefront of designing and conducting projects such as HSBC Music Series, Avon Women in Concert, Criação Teatral Volkswagen, Viagem Nestlé pela Literatura, AstraZeneca Viva a Cultura!, among others; exhibitions such as Riachuelo Mostra Moda and Samsung Rock Exhibition and festivals such as Telefônica Open Jazz, Festival da Padroeira, Samsung e-Festival and Samsung Best of Blues – which in the last editions presented some of the world’s greatest guitarists in the world like Joe Satriani, Tom Morello and Zakk Wylde.