The history of Dançar Marketing is directly linked to the beginning and evolution of cultural marketing in Brazil.

Established in 1982, Dançar Marketing Produções (Dançar Marketing Productions) emerged with the challenge of creating Dançar Magazine. The recognition of its quality led the company to expand its performance for the implementation of some of the most important events in this area, promoting culture and disseminating professionals, artists and their productions. With the growth of its position in Brazil’s cultural scene, the company expanded its activities, becoming a curator and director of festivals, tours, exhibitions and tailor-made projects.

Gradually, the company held a prominent position in the country’s cultural scene participating in striking events such as Carlton Dance Festival, Hollywood Rock, Concertos de Vinólia and Free Jazz Festival.

The history of Dançar Marketing Comunicações (Dançar Marketing Communication) is directly linked to the beginning of the concept of cultural marketing in Brazil.

The company was pioneer in executing large international and national open air shows with free admission, reinforcing its commitment to democratization and cultural dissemination.

In this direction, the institution, founded in 1991, was able to bring major brands closer to the cultural universe and to conceive tailor-made projects for its clients, standing out in the national and international artistic scene.

Since 2001, DMKT Productions has centralized Dançar Marketing’s international operations. Initially, the international headquarters was established on 5th Avenue in New York, staying there until 2017, when it moved to Los Angeles. The American unit, with its curatorship team always aligned with international market trends, seeks and hires, with pioneering spirit and assertiveness, artists of the most varied styles and corporate events speakers, in addition to negotiating various exhibitions /collections with much more swiftness.

DMKT Productions also develops partnerships and tailor-made projects, strengthening the relationship of companies with their customers around the world, in the areas of creation, production and organization of corporate events, social marketing, institutional promotion and brand promotion.

The activities of Instituto Dançar began in 2003, with the desire of the Dançar Marketing group to act in favor of the interests of the community. Initially under the name Dançar Comunidade, in 2008 the social organization was renamed Instituto Dançar, acting in a commitment to social development, the democratization of culture and accessibility.

Throughout its history, Instituto Dançar has promoted more than 400 free events, serving around 500,000 children and teenagers in social initiatives, in addition to the general public, in various projects tailored to companies such as AstraZeneca, Droga Raia, Grupo Ultra, Nestlé, Samsung, Visa, among others.

Seeing the arts and entertainment as powerful tools for transforming society, Instituto Dançar also began to provide consultancy services and manage cultural programs for companies interested in benefiting the communities where they operate. Its main sponsorship policy and sociocultural consulting clients include brands such as Ambev, Deloitte, IBM, Libbs Pharmaceuticals, Roche, Vale and Volkswagen.