One of the most original projects ever performed in Brazil, “Avon Women in Concert” created an orchestra especially composed of women and performed exciting concerts.
The idea of using music to empower and promote women’s rights was an absolute success of public and criticism, traveling all over Brazil and being recognized internationally for the protagonism and novelty of the initiative.
+ 2 million audience throughout the project
+ R$ 50 million spontaneous media
National amplitude: the project has been at several cities in the country, reaching all regions
Throughout its editions, the Avon Women in Concert Women’s Orchestra was conducted by prestigious conductors such as Érica Hindrikson, Ligia Amadio and Cláudia Feres. High-profile attractions brightened performances such as Diana King, Rosana Lamosa, Sarah Brightman, Nana Caymmi, Barbara Hendricks, Kiri Te Kanawa, among others. In addition to female ensembles and orchestras: Coral Meninas Cantoras de Petrópolis (girls choir), Banda Didá (female band), Orquestra Filarmônica de Mulheres (Women’s Philharmonic Orchestra), Orquestra Popular da Bahia (Bahia People’s Orchestra) and Women’s Philharmonic Orchestra of San Francisco