In order to redeem the past and celebrate the present, an unforgettable concert was performed to solemnize the 85th anniversary of IBM Brasil. The concert created a parallel between the company’s 85-year history in the country and Brazilian popular music.

The fusion of São Paulo State Symphony Orchestra, conducted by maestro John Neschling and Mantiqueira band, led by Nailor Azevedo (also known as Proveta), offered to the audience an impeccable and memorable performance, interpreting hits by Tom Jobim, Chico Buarque, Ary Barroso, Guinga, João Bosco and other great names.

NUMBERS

1 concert performed

+ 80 artists engaged in

+ 1,200 audience

“Two aspects stood out in our work with Dançar: the first was the desire of Dançar to realize, to do, to overcome challenges and obstacles. The second, undoubtedly, was the quality of the team we had the opportunity to work with. These two factors became Dançar an IBM partner in the area of cultural marketing.”

Mario D’Angelo | Former Marketing Director of IBM Latin America

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