“Riachuelo Mostra Moda” (Riachuelo Fashion Show) was created to let the fans know about the 100 years of fashion history, showing a parallel between the advances and transformations in the clothing industry and the events of each era, presenting fashion as a language and form of cultural expression.

In a traveling format, the exhibition went to São Paulo, Campinas and Salvador, reaching more than 80,000 people and disseminating knowledge in an accessible way: all editions being offered free admission to the public.

NUMBERS

+ 80,000 audience

+ R$ 1.5 million spontaneous media

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Exposição Riachuelo Mostra Moda