The most traditional soccer stadium in the city of São Paulo was still celebrating its 50th anniversary, completed in 1990, when it hosted one of the most magical and unforgettable concerts held in São Paulo: the performance of the Italian tenor Luciano Pavarotti at Estádio do Pacaembu.

Invited by Dançar Marketing, in December of 1991, accompanied by the New Filarmonia Orchestra, Pavarotti excited more than 50,000 people in a concert that remained for São Paulo history, being the first great open air opera performed in the city. This was the first mega-concert held at the stadium, which for 15 years was the stage of the main concerts and shows in the city of São Paulo.


+ 50,000 audience

Innovation: first open air opera performed in São Paulo

+ R$ 5 million spontaneous media

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